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Onome Osika

Design · 2024 · Archived

ConnectAfrobeats Creative

Social media, newsletter and event creative for an Afrobeats entertainment brand.

A grid of seven ConnectAfrobeats designs: Connect Afrofest '24 performer posters for Dela and Amakah, a festival panel session line-up, a Women in Afrobeats feature, a Mentorship Programme call for emerging managers, a New Music Friday post and a Tuesday Trivia card.

Overview

As design lead at ConnectAfrobeats I produced the brand's creative across channels: social media graphics, newsletter design and event creative, in Photoshop and Illustrator.

Event creative: Connect Afrofest '24

For the brand's festival, Connect Afrofest '24 (14 December 2024, The Hangar, Lagos), I designed the event campaign: performer announcement posters and panel session line-ups, carrying sponsor and partner marks without losing the festival's own identity.

Recurring social series

Between events, the feed ran on recurring formats with a shared visual system of the brand's gold, green and warm orange, bold display type and the ConnectAfrobeats mark:

  • Women in Afrobeats: profiles of women working in the industry
  • New Music Friday: weekly release posts
  • Tuesday Trivia: interactive quiz cards
  • Mentorship Programme: calls for emerging talent, such as aspiring artist managers

One brand, product to poster

I also led the platform's engineering and its accessible UI redesign, so the same brand ran from the app to the feed to the event flyer; see the platform case study.